Green Cube Gallery is a nomadic online/offline exhibition space co-directed by Guido Segni and Matias Ezequiel Reyes.
Format
The project moves in and out of the digital screen to test the limits and the relationship between virtual and real, often using lightweight curatorial formats and distributable exhibitions. Shows have been staged on websites, flyers, pins, and even a cigarette vending machine.
Active since 2017, Green Cube Gallery operates as an experimental project-space rather than a fixed venue, combining URL and IRL as two complementary states of the same curatorial matter.
Selected projects
Your Content Is Here (2017–2018) — pavilion curated by the TW1 collective and hosted by Green Cube Gallery within The Wrong (New Digital Art Biennale), 1 November 2017 – 31 January 2018.
Not Only Cigarettes (2019) — a video-art show by Luca Leggero, running 24/7 on the screen of a cigarette vending machine in Viareggio and, in parallel, on the gallery’s website (15 February – 2 April 2019). Leggero invited 32 artists, including Giacomo Verde, Carlo Zanni, Silvio Lorusso, Marco Cadioli.
Gallery.Delivery (2019–2020) — a format devised by Sebastian Schmieg and produced by Green Cube Gallery: an exhibition you order online, delivered by a bike courier in a portable white cube and installed in your home for about an hour. The Milan edition, Weird Domesticity, was curated by Silvio Lorusso with ten Italian artists, in partnership with ParcoGallery, as an “on-demand pavilion” of The Wrong Biennale (November 2019 – March 2020).