In 2013 I got interested in one of the new habits of art making: crowdsourcing applied to art. The recipe is simple. You pay tiny fees to a crowd of online workers scattered across the web, each of them completes a small task, and together they produce big, impressive pieces for the art world.
So I made my own crowdsourced piece. I posted a simple task on Amazon Mechanical Turk and paid each worker around 0.5 USD to take a picture in front of their webcam, with three requests: show your face, show where you are, and give me your middle finger.
The result is a gallery of spontaneous self portraits of cloud workers, and a tour through one of the most representative crowdsourcing platforms. The middle finger response is my cynical but sincere attempt to open a dialogue between the artist, the public and the invisible crowd that lives on the new frontiers of leisure, labour and exploitation in the age of the cloud.