The middle finger response

Crowdworkers of the world united in a gesture

In 2013 I got interested in one of the new habits of art making: crowdsourcing applied to art. The recipe is simple. You pay tiny fees to a crowd of online workers scattered across the web, each of them completes a small task, and together they produce big, impressive pieces for the art world.

So I made my own crowdsourced piece. I posted a simple task on Amazon Mechanical Turk and paid each worker around 0.5 USD to take a picture in front of their webcam, with three requests: show your face, show where you are, and give me your middle finger.

The result is a gallery of spontaneous self portraits of cloud workers, and a tour through one of the most representative crowdsourcing platforms. The middle finger response is my cynical but sincere attempt to open a dialogue between the artist, the public and the invisible crowd that lives on the new frontiers of leisure, labour and exploitation in the age of the cloud.

2013
Webcam portraits, slideshow
The artist is typing. Now and somewhere...