The middle finger response

Collecton of JODI
In 2013 I had been intrigued by one of the new trend in art-making practices: it is the use of crowdsourcing applied to art.It basically consists in paying (very small) fees to a crowd of online workers dispersed around the world wide web that have to individually complete small tasks in order to produce huge and amazing pieces for the art world.So, I finally decided to make my crowdsourced art piece too and I posted a simple task on the Amazon Mechanical Turk.I’ve just asked all the crowd/cloud/online workers (regularly paid with a fee reward of about 0.5 U$D per submission) to take a picture in front of their own web cam with some simple and specific requests: to show/reveal their face, their context and, ultimately, their middle finger response.Basically the result is a curated selection of spontaneous self portraits of cloud workers and a travel around one of the most represantive crowdsourcing platform.In the end, “The middle finger response” is the cynical but sincere attempt to establish a dialogue between the artist, the public and the crowd dispersed through the new frontiers of leisure, labour and exploitation in the age of the big cloud.Hope you’ll enjoy it!

Guido Segni Nothing but a story, they will say.

Crowdworkers of the world united in a gesture