While most of the world is busy tracking views, likes, followers, reach, impressions, growth, engagement rates and KPIs, I decided to track something else: failure. Absence. Lack of response.

This is a real-time counter of every missed call.

No productivity, no optimization. Just a number going up. A personal leaderboard of inaction. A timeline of tiny, invisible no’s.

Want to help increase my failing metrics?
Call me for a job — I probably won’t answer.