Temporary exhibition @Pavillon social Kunstverein
via A.Mordini 64. 55100 Lucca
Call +393331326962 at the entrance
Friday 12th September, 2014 - 6pm
Friday 12th September from 6.00 pm at Pavillon Social in Lucca Guido segni will preview his last video work called "Proofs of existence of a cloud worker”, fully developed for the exhibition “Pics ir it didn’t happen “ at Hoc/gallery.
The video was realized paying 50 workers from the crowd sourcing Amazon Mechanical Turk platform which were called from different areas of the world.
The project "Pics or it didn't happen", developed specifically for the gallery, is characterized as a researching space about the three-points relationship between the web, image and reality.The design that animates the screen is a readymade taken from the well-known Google Images and from others web icons that are modelled and warped from the artist. So the project consists in letting fly the images taken from the most popular search engine, indeed utilizing the statement “Pics or it didn't happen”.
From internet to the real world and again around, the images are passed, from place to place inside and outside the screen using the same ways that are provided to us from the web and the digital instruments. From a very simple thing as a printer to the various online services of print ondemand, arriving than to the necessary device video-photo.
The video will be online until the end of the month at the below link: www.hocgallery.com/picsoritdidnthappen.html
After the web page and the screening of "Proofs of existence of a cloud worker” the show will conclude its exhibition cycle with an event during the month of october.